FOR IMMEDIATE RELEASE:

Rada Advertising Partners With RecruiTV to Offer Video Recruitment Solutions

Chicago, IL January 1, 2007—Rada Advertising, Inc., a full-service recruitment communication agency, announced today it has partnered with RecruiTV to deliver video recruitment solutions, the latest in next-generation online recruiting.

The new Rada Video Solutions (RVS) is an integrated approach to recruitment video campaigns utilizing RecruiTV’s production services and web video integration technology to produce, host and stream videos, launch viral marketing campaigns, provide video index site optimization and report viewership statistics. 

“Through the power of video, our clients will be able to compete for top talent by ‘telling their story’ to potential candidates, bringing a more personal element to the recruiting lifecycle,” said Michael Caputo, Vice President of Creative Services at Rada Advertising.  “Thanks to RecruiTV, we can offer our clients the most dynamic and engaging medium to showcase a company’s culture, people and environment.”

“RecruiTV empowers companies to draw in better talent faster because it gives employment prospects a real opportunity to experience a company in a tangible way and determine if it is right for them. That’s the power of online video over a static html job description, or text only career websites. More and more, top candidates are expecting personalized messaging from companies in the form of video.  Real employees, not actors in short web recruitment videos provide that personal touch”, said Peter Altieri CEO of RecruiTV.

About Rada Advertising, Inc.

Rada Advertising, founded in 1973, is a full-service recruitment communications agency with competencies in advanced recruitment communications practices and technologies.  Rada provides value-added services designed to help companies attract qualified candidates for employment opportunities. For more information, visit www.rada-advertising.com.

About RecruiTV

RecruiTV is the leading online broadcast network for recruitment. RecruiTV's broadcast network and corporate video solutions help companies build results in the key business area of talent acquisition. RecruiTV is a subsidiary of Wetjello; a leading online video solutions organization that provides complete integrated technology, campaign and video solutions to companies that want to integrate video into their talent acquisition campaigns. For more information, visit www.recruitv.com.

For more information, please contact:
Chloé Rada, Rada Advertising
800.336.7232 x468

Peter Altieri, Wetjello
800.891.6168